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Santa Maria Novella
Officina Profumo-Farmaceutica di Santa Maria Novella began in 1221, when Dominican friars grew medicinal herbs in the Orto dei Semplici outside Florence's walls to treat the convent's infirmary. Its earliest documented product, Acqua di Rose, was recorded in 1381, distilled from Rosa damascena and used to disinfect rooms during plague. That herbalist practice became a public pharmacy chartered in 1612. Sales continue from the Sala dei Principi on Via della Scala, a former chapel funded by a merchant the friars once cured with bearberry.
