Giovanni Bedin was born in Vicenza into a family of tailors specialized in made-to-measure before expanding into prêt-à-porter for men and women, and he launched his eponymous house in 2017 after training at the Chambre Syndicale de la Couture, assisting Karl Lagerfeld, and serving as creative director of the House of Worth. The label merges couture tradition with an avant-garde spirit, carrying the made-to-measure discipline of his family's ateliers into tailored, pared-down ready-to-wear for women.