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Loulou de Saison
Loulou de Saison was founded in 2019 in Paris by Chloé Harrouche, who felt something was missing in the world of style and set out to dress with intention rather than excess. The label builds on clean silhouettes, soft tones and natural fabrics, revisiting familiar shapes through a refined, feminine lens shaped by close study of silhouette, texture and proportion. Its signature is a seashell emblem, a talisman-like symbol of quiet strength that marks a point of view built on restraint over ornament and instinct over trend.
