Betzábe González founded her namesake footwear house during 2023, drawing on a childhood in Guadalajara, Mexico, where she was introduced to shoemaking and first discovered a passion for design and craft. The house's point of view comes directly from Betzábe González's sport-filled family life, translating color blocking, team graphics and contrast stitching into its shoes, with a running nod to Los Angeles Dodgers blue and white stripes across the designs. Every pair is made in Italy, tying the label to Italian shoemaking tradition.