Gabriela Hearst, who grew up on Santa Isabel, her family's 17,000-acre ranch in Paysandú, founded her house in 2015, carrying the ranch's craftsmanship and durability into her design position. Based in New York, the house builds ready-to-wear and knitwear from noble materials, weighing where textiles originate and who makes them. Hearst, who also led Chloé as creative director from 2020 to 2023, continues to design the label herself, favoring purpose over trend and precise construction.

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