SHAY was founded in Los Angeles by mother-daughter team Ladan and Tanaz, built on 18k gold and natural diamonds, ethically sourced. Pieces are designed for stacking and layering rather than storage, with construction meant to hold up to daily wear. Persian craft traditions carried by Ladan appear in the geometry and negative space of each design, while Tanaz pushes materials further, including the introduction of ceramic set alongside 18k gold and diamonds. Each piece is handcrafted by artisans the house has worked with for years.