Lisa Nik was founded in New York City in 2009 by designer Lisa Nikfarjam, following an eleven-year career helping build an Italian luxury jewelry house. The label pairs colored gemstones and diamonds in 18-karat gold, built on a belief in individuality of expression through bold color rather than convention. Each collection is designed for everyday wear as much as formal occasions, paired with a personalized shopping approach and an adherence to high standards of quality, meant to evoke emotional responses and moments of optimism rather than status.