Marie Adam-Leenaerdt launched her eponymous label in 2023, three years after graduating from La Cambre in Brussels. Having worked for major fashion houses, she had long nurtured the idea of a label of her own. Her starting point is the everyday object: she observes ordinary things and turns them into clothes meant to create surprise and emotion across generations. Strong cuts and precise construction sit at the center of each collection, part of a personal view of fashion that resists trends and borders on art.