Moschino was founded in Milan in 1983 by Franco Moschino, who built an expressive style marked by irony, fun and provocation, turning ready-to-wear into a running commentary on fashion's own codes. After Jeremy Scott's decade of pop-culture spectacle, Loris Messina and Simone Rizzo, the designers behind Sunnei, were named creative directors in 2026, tasked with carrying that irreverence into a new era. The house's signature remains its instinct to turn luxury's own symbols into the joke, played out through bold print and graphic silhouette.