{"title":"Alejandra Alonso Rojas","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMadrid-born designer Alejandra Alonso Rojas learned her craft from the women on both sides of her family, a tradition enriched and passed down for generations. Informed by her Manhattan life and a plethora of archival photographs of her family in knitwear, Rojas launched a casual luxury brand around traditional and experimental handwork in 2016. \u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eTo uphold sustainable practices, the designer crafts cashmere from recycled fibers to working solely with artisans of small-scale factories and ateliers. Rojas’s naturally dyed garments, all hand-finished in the United States, reveal a distinctive tactile quality, from rolled petals onto silks to a watercolor painting print inspired by her mother’s artwork. The designer often draws from her memories of the women in her family and a Spanish upbringing, infusing rich personal references to each collection. Each piece, for Rojas, is an investment item intended to be passed on.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/6008\/3008\/collections\/Screenshot_2023-11-28_at_1.07.13_PM.png?v=1701194842","url":"https:\/\/www.theconservatory.shop\/collections\/alejandra-alonso-rojas.oembed","provider":"The Conservatory NYC","version":"1.0","type":"link"}